About Us

We’ll be honest: we have a problem. And if you’re reading this, you probably do too.

Dinka Holics was started by two friends, Niels Stone and Drew Urquhart, who spent years building e-commerce brands like God The Father Apparel and Shankitgolf. But eventually, the golf clubs started gathering dust and the "quick game" of pickleball turned into a six-hour obsession.

We noticed two things on the courts: paddles were either boringly professional or overpriced for no reason. We decided to fix that. Dinka Holics is our way of bringing high-performance gear to the court without the country-club price tag. We give our paddles the personality they deserve—because if you’re going to spend your entire weekend in the kitchen, you might as well look good doing it.